Short answer: open with the fact that fiber is coming to their street, say real numbers for price and speed, and treat “no” as a real answer. Homeowners have heard vague internet pitches for years. Specifics are what make you different at the door.
Open with the fact
You have about 90 seconds on the porch. Don’t spend them asking permission to talk. Lead with what’s actually happening on their street.
| Say this | Not this |
|---|---|
| “We’re putting fiber in on your street this month.” | “Do you have a minute to talk about your internet?” |
| “It’s live on your side of the street now.” | “I’m in the neighborhood today with a great offer.” |
Price and speed are numbers
Vague benefit language is what the cable company does. Say the actual monthly price for that address and the actual speed, then stop talking and let them react.
- Price: say the real monthly number and how long it’s locked, if it is.
- Speed: say the real upload and download speed, not “blazing fast.”
- The reset: a lot of people are on a promo that jumps after the first year. Ask them to check what theirs goes to. If yours doesn’t jump, that’s the whole pitch.
Objections you’ll hear every day
“I’m under contract.”
Ask when it ends and what it costs to leave. Sometimes the early termination fee is smaller than what they’d save. If it really doesn’t make sense yet, leave your info and come back when the contract is up.
“I’m happy with what I have.”
Don’t argue. Ask what they pay now and whether it went up this year. Plenty of people are “happy” until they see their bill next to yours.
“How much is it?”
That’s a buying question. Give the exact price for their address. Don’t dodge it to keep pitching.
“I need to talk to my spouse.”
That’s fair. Ask when they’ll both be home and come back then, or set it up so both can see the details together.
“Is this a scam?”
Expect it. You’re a stranger at the door. Say who you are and who you work with, name the provider, and point to the fiber work happening on their street. Never pressure someone who’s unsure.
No is a real answer
“Understood. I’ll leave this with you in case your price goes up.” Then walk to the next door. Pushing past a real no burns the street for every rep after you, and there’s always another door.
Never promise the install date
Give the window the provider gives you and say it depends on weather and crews. A missed promise turns a happy customer into a cancellation.
Get better faster
- Knock more doors. Reps on a blitz get more reps in a week than most get in a month.
- Role-play the objections above until the answers come without thinking.
- Ride along with a top rep, then have them watch you.
Pink Team trains every new rep on exactly this: the pitch, role-play, and ride-alongs. See pay and training, or apply.